About Us

Ultimate Fishing and Outdoors is a retail and online fishing and outdoors store, stocking a huge range of brands to keep all your fishing and outdoor activities covered. We started back in early 2000's in Ulverstone, Tasmania Australia as purely a local retailer supplying the best fishing and angling tackle, rods, reels and camping equipment. In 2009 we launched our first online website www.fishingandoutdoors.com.au out of an opportunity we saw in the online market space for knowledgeable online retailer. We now supply across all of Australia as well as internationally and are known for our reputation and speedy turn around. We are not another backyard website selling from imported poor quality product.

The great thing about Ultimate Fishing and Outdoors is that if we have it online, usually that means it’s in stock, in store ready to ship today. 

To all of you, from all of us at Ultimate Fishing and Outdoors - Thank you and Happy Fishing!